CUSTOMER RELATIONSHIP MANAGEMENT INFORMATION SYSTEM ST BORROMEUS HOSPITAL
نویسندگان
چکیده
منابع مشابه
Customer Relationship Management (CRM) System
What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are ...
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Information has created a new segment of knowledgeable customers. Marketers should pay attention to the roles of more active groups of customers. This paper aims to provide the results of an in-depth investigation of the link between antecedents of information diffusion and perceived relationship positioning in financial services industry. An investigation into information competence and inform...
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The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the ...
متن کاملInformation System Success Model for Customer Relationship Management System in Health Promotion Centers
OBJECTIVES Intensified competitiveness in the healthcare industry has increased the number of healthcare centers and propelled the introduction of customer relationship management (CRM) systems to meet diverse customer demands. This study aimed to develop the information system success model of the CRM system by investigating previously proposed indicators within the model. METHODS THE EVALUA...
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ژورنال
عنوان ژورنال: MATICS
سال: 2012
ISSN: 2477-2550,1978-161X
DOI: 10.18860/mat.v0i0.2008